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Brand

COOK&FIT will capture the tastes of modern people

COOK&FITwill capture the tastes of modern people

COOK&FIT is a brand of Paldo Food.
COOK&FIT contains a meaning of serving the food with the right fit for our customers
and is creating a corporate image related to healthy food with the pure taste of nature.
It is a cheerful image using the mouth, fork, and spoon eating the food deliciously
to express the passion of Paldo Food to serve great food for our customers.
Black, red, and green colors are used to symbolize trust, passion, and environment-friendly corporate image.

Symbol type (Basic)

Food that fits perfectly to my taste

It contains the meaning of “perfect fit to my taste” with the pure and healthy taste of nature by sharing healthy food with one another in the world of harmony between human beings and nature. It also visually embodies the future-oriented company spirit of dream, gratitude and loving.
  • R It indicates mutual communication among the people, nature and the world as well as the leap towards the future of a company sharing the dream and love for healthy food and happy lives.
  • G It represents nature, referring to a company that works together and shares healthy food with people and nature.
  • B This is a simple and cheerful logo with good readability representing a step closer to sharing with customers.

Logo type


  • English logo type


  • Korean logo type

Signature grid


  • Vertical combination


  • Horizontal combination

Color guide

  • CMYKM100   Y100

    RGBR196   G18   B47

  • CMYKC50   Y100

    RGBR122   G193   B66

  • CMYKK100

    RGBR35   G31   B32